Basic GA Tools to Evaluate Your Web Area
EPA content related to Google Analytics is changing.
Google's legacy platform, Universal Analytics (UA), will reach end of life in mid-2023 with a one-time extension for contracting clients such as EPA until July 1, 2024. See KB article.
In these Web Analytics pages, content for Universal Analytics is marked "Google Universal Analytics (legacy)."
Content for the new platform, Google Analytics 4, is marked "Google Analytics 4 (GA4)."
Google Analytics Code
You can learn many other things using Google Analytics (GA) reports, but start with these basics to track the use of EPA web area content. Go to Google Analytics – Index of Resources for more help with understanding and using GA.
On this page:
- Google Analytics 4 (GA4)
- Universal Analytics (UA)
Google Analytics 4 (GA4)
Navigating the GA4 user interface
- Understanding the Home and Reports Areas in GA4
- Understanding Detailed Reports in GA4
- Understanding the Explore Area in GA4
Pages and navigation in your web area
PDFs in your web area
Additional GA4 resources
Universal Analytics (UA)
Pages and navigation in your web area
- HTML Web Traffic Reports
- Search Term Reports
- Navigation To and From a Page: Which Links Get Clicked From Where
- Creating a Dashboard
PDFs in your web area
Other reports and features
- Creating a Segment
- Removing the EPA audience from your web statistics - Request access to EPA Enterprise (Excluding EPA IPs)
- Finding Superfund data and other data with queries
- Web Area Metrics Scorecard -- uses GA to give you information about three metrics for your web area: home page bounce rate; pages per session; and session duration.
- Tracking Custom URLs
Working with reports
- Creating Saved Reports (formerly called Shortcuts) (UA only)
- Emailing Reports (UA only)
- Extending and Deleting Email Reports (UA only)