Page Traffic Analysis (GA4)

You might want to find out what page users most frequently click your Contact Us link from, or which links on your homepage are popular (or unpopular). This page outlines sample page traffic reports using Google Analytics 4.

Reports in GA4 combine dimensions and metrics into rows and apply filters to limit reported data to a page or web area or a specific type of event. For more detail, see:

• Dimensions and Metrics Used in Google Analytics 4
• Using Filters in GA4

Page traffic reports shown below use these dimensions and metrics:

• Event name
• Page path + query string
• Page referrer
• Link URL

On this page:

• Incoming traffic to a page or web area
• Outgoing traffic from a page or web area
• External Links: Track Clicks on Non-epa.gov Links

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Incoming traffic

Pages that refer traffic to a page or web area

1. Go to the Explore tab

   

2. Enter an existing exploration or begin a new “Free form” analysis.

   

3. Select desired date range

   

4. Add dimensions to your analysis

   For example, add: Event name, Page path + query string, Page referrer

   

5. Add metrics

   For example, add: Event count

   

6. Add rows

   Rows become the left-most column(s) of the report.
   For example, add: Page path + query string, Page referrer

   

7. Add values

   For example, add: Event count

   

8. Add filters

   Filters limit data output of a report. See Using Filters in GA4 for details.
   For example, add:
   • Event name EXACTLY MATCHES "page_view"
   • Page path + query string BEGINS WITH "/environmental-topics"
     (filter to an entire web area)

   

9. Use table column header to sort the report

   

10. This is what you should see:

    

11. Click the "Export data" icon to save to your computer

    

Outgoing traffic

Pages referred to from a page or web area

1. Go to the Explore tab

   

2. Enter an existing exploration or begin a new “Free form” analysis.

   

3. Select desired date range

   

4. Add dimensions to your analysis

   For example, add: Event name, Page path + query string, Page referrer

   

5. Add metrics

   For example, add: Event count

   

6. Add rows

   Rows become the left-most column(s) of the report.
   For example, add: Page referrer, Page path + query string

   

7. Add values

   For example, add: Event count

   

8. Add filters

   Filters limit data output of a report. See Using Filters in GA4 for details.
   For example, add:
   • Event name EXACTLY MATCHES "page_view"
   • Page referrer EXACLY MATCHES "https://www.epa.gov/environmental-topics/air-topics"
     (filter to a specific page)

   

9. Use table column header to sort the report

   

10. This is what you should see:

    

11. Click the "Export data" icon to save to your computer

    

External links

Track Clicks on Non-epa.gov Links

1. Go to the Explore tab

   

2. Enter an existing exploration or begin a new “Free form” analysis.

   

3. Select desired date range

   

4. Dimensions

   For example, add: Event name, Page path + query string, Link URL

   

5. Metrics

   For example, add: Event count

   

6. Rows

   Rows become the left-most column(s) of the report.
   For example, add: Page path + query string, Link URL

   

7. Values

   For example, add: Event count

   

8. Filters

   Filters limit data output of a report. See Using Filters in GA4 for details.
   For example, add:
   • Event name EXACTLY MATCHES "external_link"
   • Page path + query string EXACLY MATCHES "/water-research/epanet"

   

9. Use table column header to sort the report

   

10. This is what you should see:

    

11. Click the "Export data" icon to save to your computer