WEBVTT

NOTE duration:"00:15:24"

NOTE recognizability:0.864

NOTE language:en-us

NOTE Confidence: 0.875335310833333

440d4c8d-8abf-43e9-bd03-979c9e02df67
00:00:00.000 --> 00:00:02.745
Welcome. This training is provided

NOTE Confidence: 0.875335310833333

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00:00:02.745 --> 00:00:06.379
by the search team at the EPA.

NOTE Confidence: 0.875335310833333

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00:00:06.380 --> 00:00:08.065
We're the team that provides

NOTE Confidence: 0.875335310833333

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00:00:08.065 --> 00:00:09.750
the search capabilities for the

NOTE Confidence: 0.875335310833333

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00:00:09.806 --> 00:00:11.656
public and internal EPA websites.

NOTE Confidence: 0.875335310833333

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00:00:11.660 --> 00:00:13.684
We're here to help you make the content

NOTE Confidence: 0.875335310833333

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00:00:13.684 --> 00:00:15.130
you publish searchable and findable

NOTE Confidence: 0.875335310833333

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00:00:15.130 --> 00:00:17.209
on the intranet and public search at

NOTE Confidence: 0.875335310833333

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00:00:17.265 --> 00:00:19.145
the EPA with as much ease as possible.

NOTE Confidence: 0.873291086315789

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00:00:21.350 --> 00:00:22.802
A little background.

NOTE Confidence: 0.873291086315789

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00:00:22.802 --> 00:00:25.222
The current search engine lucidworks

NOTE Confidence: 0.873291086315789

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00:00:25.222 --> 00:00:28.134
fusion was implemented in 2018 to

NOTE Confidence: 0.873291086315789

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00:00:28.134 --> 00:00:30.469
replace the Google search appliance.

NOTE Confidence: 0.873291086315789

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00:00:30.470 --> 00:00:32.390
Lucidworks Fusion is a search

NOTE Confidence: 0.873291086315789

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00:00:32.390 --> 00:00:34.310
and analytics platform built on

NOTE Confidence: 0.873291086315789

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00:00:34.379 --> 00:00:36.455
top of Apache SOLR. SOLR powers 

NOTE Confidence: 0.873291086315789

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00:00:36.460 --> 00:00:38.695
the search. Fusion provides easily

NOTE Confidence: 0.873291086315789

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00:00:38.695 --> 00:00:40.483
deployable search enhancement tools

NOTE Confidence: 0.873291086315789

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00:00:40.483 --> 00:00:42.639
such as different connectors to

NOTE Confidence: 0.873291086315789

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00:00:42.639 --> 00:00:44.689
easily index different data types,

NOTE Confidence: 0.873291086315789

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00:00:44.690 --> 00:00:46.205
customizable boosting scheme,

NOTE Confidence: 0.873291086315789

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00:00:46.205 --> 00:00:49.235
click signals boosting, and AI powered

NOTE Confidence: 0.873291086315789

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00:00:49.235 --> 00:00:51.720
search relevance improvement tools.

NOTE Confidence: 0.873291086315789

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00:00:51.720 --> 00:00:53.442
These are all great tools to help

NOTE Confidence: 0.873291086315789

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00:00:53.442 --> 00:00:55.239
users find what they're looking for,

NOTE Confidence: 0.873291086315789

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00:00:55.240 --> 00:00:56.920
but in order for these tools

NOTE Confidence: 0.873291086315789

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00:00:56.920 --> 00:00:58.040
to work most effectively,

NOTE Confidence: 0.873291086315789

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00:00:58.040 --> 00:00:59.495
they need good quality search

NOTE Confidence: 0.873291086315789

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00:00:59.495 --> 00:01:00.950
friendly content to work with.

NOTE Confidence: 0.887767045625

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00:01:03.960 --> 00:01:05.485
Let's take a quick technical

NOTE Confidence: 0.887767045625

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00:01:05.485 --> 00:01:07.453
look at the process of indexing

NOTE Confidence: 0.887767045625

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00:01:07.453 --> 00:01:09.348
and serving results to users.

NOTE Confidence: 0.887767045625

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00:01:09.350 --> 00:01:11.470
First of all, when you run a search,

NOTE Confidence: 0.887767045625

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00:01:11.470 --> 00:01:13.630
the search engine is not running

NOTE Confidence: 0.887767045625

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00:01:13.630 --> 00:01:15.610
queries against several EPA servers.

NOTE Confidence: 0.887767045625

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00:01:15.610 --> 00:01:17.040
The query is run against

NOTE Confidence: 0.887767045625

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00:01:17.040 --> 00:01:18.910
what is in the search index.

NOTE Confidence: 0.887767045625

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00:01:18.910 --> 00:01:21.815
The index is made-up of pre-identified,

NOTE Confidence: 0.887767045625

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00:01:21.815 --> 00:01:23.711
search appropriate content from many

NOTE Confidence: 0.887767045625

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00:01:23.711 --> 00:01:25.748
but not all servers at the EPA.

NOTE Confidence: 0.887767045625

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00:01:25.750 --> 00:01:27.528
So if you can't find a page

NOTE Confidence: 0.887767045625

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00:01:27.528 --> 00:01:28.290
in search results,

NOTE Confidence: 0.887767045625

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00:01:28.290 --> 00:01:30.882
it may be that the page is not indexed.

NOTE Confidence: 0.887767045625

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00:01:30.890 --> 00:01:32.280
If you believe something should

NOTE Confidence: 0.887767045625

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00:01:32.280 --> 00:01:34.268
be in the index and it is not,

NOTE Confidence: 0.887767045625

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00:01:34.270 --> 00:01:36.826
please reach out to us and let us know.

NOTE Confidence: 0.887767045625

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00:01:36.830 --> 00:01:38.490
Search contact information can be

NOTE Confidence: 0.887767045625

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00:01:38.490 --> 00:01:41.340
found at the end of this presentation.

NOTE Confidence: 0.887767045625

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00:01:41.340 --> 00:01:42.968
Lucidworks Fusion provides different

NOTE Confidence: 0.887767045625

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00:01:42.968 --> 00:01:45.003
connectors that are developed to

NOTE Confidence: 0.887767045625

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00:01:45.003 --> 00:01:46.898
process different kinds of content.

NOTE Confidence: 0.887767045625

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00:01:46.900 --> 00:01:49.288
Right now at the EPA there

NOTE Confidence: 0.887767045625

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00:01:49.288 --> 00:01:51.280
are three connectors we use.

NOTE Confidence: 0.887767045625

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00:01:51.280 --> 00:01:53.324
We use a web connector and crawl

NOTE Confidence: 0.887767045625

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00:01:53.324 --> 00:01:55.159
content for most of our servers.

NOTE Confidence: 0.887767045625

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00:01:55.160 --> 00:01:57.631
This means we define URLs from which

NOTE Confidence: 0.887767045625

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00:01:57.631 --> 00:01:59.524
a crawler starts crawling, following

NOTE Confidence: 0.887767045625

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00:01:59.524 --> 00:02:02.184
links on a page to discover content

NOTE Confidence: 0.887767045625

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00:02:02.184 --> 00:02:04.796
to index these start URLs or seeds

NOTE Confidence: 0.887767045625

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00:02:04.796 --> 00:02:06.958
are usually home pages because home

NOTE Confidence: 0.887767045625

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00:02:06.958 --> 00:02:09.471
pages have menus and links to the

NOTE Confidence: 0.887767045625

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00:02:09.471 --> 00:02:11.876
most important pages in the site.

NOTE Confidence: 0.887767045625

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00:02:11.880 --> 00:02:15.177
We use this special connector to ingest

NOTE Confidence: 0.887767045625

cd4fce8a-e9be-4973-9201-2ccdb6fde0bd
00:02:15.177 --> 00:02:18.270
SharePoint content - the SharePoint connector.

NOTE Confidence: 0.887767045625

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00:02:18.270 --> 00:02:21.910
And finally, we use a feed to ingest

NOTE Confidence: 0.887767045625

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00:02:21.910 --> 00:02:24.170
content management system content.

NOTE Confidence: 0.887767045625

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00:02:24.170 --> 00:02:26.690
The connector is directly connected with a

NOTE Confidence: 0.887767045625

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00:02:26.690 --> 00:02:29.270
data source. This is a lucidworks concept.

NOTE Confidence: 0.887767045625

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00:02:29.270 --> 00:02:31.118
Data sources enable us to configure

NOTE Confidence: 0.887767045625

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00:02:31.118 --> 00:02:33.250
how we ingest an index content,

NOTE Confidence: 0.887767045625

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00:02:33.250 --> 00:02:35.310
which URL patterns to follow,

NOTE Confidence: 0.887767045625

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00:02:35.310 --> 00:02:37.070
which patterns not to follow,

NOTE Confidence: 0.887767045625

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00:02:37.070 --> 00:02:39.289
which file types to include and exclude,

NOTE Confidence: 0.887767045625

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00:02:39.290 --> 00:02:41.230
how often we refresh content,

NOTE Confidence: 0.887767045625

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00:02:41.230 --> 00:02:42.262
the crawl rate,

NOTE Confidence: 0.887767045625

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00:02:42.262 --> 00:02:44.670
what URLs and metadata fields should be

NOTE Confidence: 0.887767045625

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00:02:44.735 --> 00:02:47.045
included, and what should be excluded.

NOTE Confidence: 0.887767045625

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00:02:47.050 --> 00:02:49.612
We index only web pages and PDF

NOTE Confidence: 0.887767045625

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00:02:49.612 --> 00:02:50.710
on public search.

NOTE Confidence: 0.887767045625

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00:02:50.710 --> 00:02:54.478
On Intranet search, we index web pages, PDF,

NOTE Confidence: 0.887767045625

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00:02:54.480 --> 00:02:56.405
and doc and docx file types.

NOTE Confidence: 0.798244546956522

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00:02:58.630 --> 00:03:00.478
What makes a site easy to crawl?

NOTE Confidence: 0.798244546956522

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00:03:00.478 --> 00:03:01.989
Content that is properly and

NOTE Confidence: 0.798244546956522

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00:03:01.989 --> 00:03:03.624
thoroughly interlinked on a site

NOTE Confidence: 0.798244546956522

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00:03:03.624 --> 00:03:05.450
makes a site easy to crawl.

NOTE Confidence: 0.798244546956522

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00:03:05.450 --> 00:03:07.262
Proper linking means that all pages

NOTE Confidence: 0.798244546956522

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00:03:07.262 --> 00:03:09.149
can be reached through a site menu,

NOTE Confidence: 0.798244546956522

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00:03:09.150 --> 00:03:10.329
through site navigation,

NOTE Confidence: 0.798244546956522

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00:03:10.329 --> 00:03:12.687
or through links on the pages.

NOTE Confidence: 0.798244546956522

e6b72852-65cf-4e25-98f0-e646fd79b7ad
00:03:12.690 --> 00:03:14.475
If a document isn't sufficiently

NOTE Confidence: 0.798244546956522

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00:03:14.475 --> 00:03:15.903
interlinked within the site,

NOTE Confidence: 0.798244546956522

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00:03:15.910 --> 00:03:17.933
then the crawler will not discover it

NOTE Confidence: 0.798244546956522

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00:03:17.933 --> 00:03:20.509
and the content will not be included in the index.

NOTE Confidence: 0.798244546956522

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00:03:20.510 --> 00:03:22.790
When building a new content platform,

NOTE Confidence: 0.798244546956522

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00:03:22.790 --> 00:03:25.166
it's best to work with the search team to

NOTE Confidence: 0.798244546956522

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00:03:25.166 --> 00:03:27.450
make sure the site is crawler friendly.

NOTE Confidence: 0.798244546956522

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00:03:27.450 --> 00:03:28.620
We'll be happy to help.

NOTE Confidence: 0.828527867142857

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00:03:31.000 --> 00:03:34.535
What makes the site difficult to crawl?

NOTE Confidence: 0.828527867142857

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00:03:34.540 --> 00:03:36.944
One thing is incomplete

NOTE Confidence: 0.828527867142857

1e367483-7bf0-448e-a31e-585a670ccd22
00:03:36.944 --> 00:03:39.348
interlinking, and data islands.

NOTE Confidence: 0.828527867142857

ee16d8f2-229f-4179-8365-d46434d5ce97
00:03:39.350 --> 00:03:41.870
Pages and groups of pages that have no

NOTE Confidence: 0.828527867142857

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00:03:41.870 --> 00:03:43.990
incoming links are called data islands.

NOTE Confidence: 0.828527867142857

84ccddcf-8e63-4502-8ba8-1780db01bc51
00:03:43.990 --> 00:03:46.250
A common type is a PDF that can only be

NOTE Confidence: 0.828527867142857

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00:03:46.317 --> 00:03:48.465
found through a database search form.

NOTE Confidence: 0.828527867142857

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00:03:48.470 --> 00:03:50.972
These islands are not discoverable by

NOTE Confidence: 0.828527867142857

00a13dae-eae0-4521-aeb2-4c3632d7e190
00:03:50.972 --> 00:03:53.598
any crawler unless the search developers

NOTE Confidence: 0.828527867142857

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00:03:53.598 --> 00:03:56.706
know where the islands are, and designate

NOTE Confidence: 0.828527867142857

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00:03:56.706 --> 00:03:59.656
those URLs as start URLs for the crawler.

NOTE Confidence: 0.828527867142857

8af840a8-5051-4b58-8025-fb49a11729d2
00:03:59.660 --> 00:04:01.805
Another thing that makes sites

NOTE Confidence: 0.828527867142857

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00:04:01.805 --> 00:04:04.380
difficult to crawl are dynamic URLs.

NOTE Confidence: 0.828527867142857

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00:04:04.380 --> 00:04:07.500
Dynamic URLs present 2 problems,

NOTE Confidence: 0.828527867142857

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00:04:07.500 --> 00:04:10.230
often a dynamic URL can have multiple

NOTE Confidence: 0.828527867142857

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00:04:10.230 --> 00:04:12.259
options in parameters in the URLs,

NOTE Confidence: 0.828527867142857

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00:04:12.260 --> 00:04:14.360
such as a sort parameter.

NOTE Confidence: 0.828527867142857

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00:04:14.360 --> 00:04:16.593
We only want to return 1 presentation

NOTE Confidence: 0.828527867142857

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00:04:16.593 --> 00:04:18.997
of a document in the search results.

NOTE Confidence: 0.828527867142857

a2d7ef1a-bc45-4610-969e-4d3f4168f6d5
00:04:19.000 --> 00:04:21.232
So we typically handle this by

NOTE Confidence: 0.828527867142857

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00:04:21.232 --> 00:04:23.124
including only one pattern like

NOTE Confidence: 0.828527867142857

948aaafc-b7f4-4b1e-9953-71b7ca409cfb
00:04:23.124 --> 00:04:25.134
URLs that include sort by date.

NOTE Confidence: 0.828527867142857

3c8826fa-7638-4d9c-8f1a-6d6ac75432c1
00:04:25.140 --> 00:04:27.716
But the harder problem is when the URLs

NOTE Confidence: 0.828527867142857

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00:04:27.716 --> 00:04:29.747
contain parameters that are hard to decode.

NOTE Confidence: 0.828527867142857

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00:04:29.750 --> 00:04:32.798
Like hex strings.

NOTE Confidence: 0.828527867142857

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00:04:32.800 --> 00:04:34.676
JavaScript single page applications

NOTE Confidence: 0.828527867142857

59e17755-ebe9-4859-b57b-3aa5222c8263
00:04:34.676 --> 00:04:36.552
also present crawling challenges

NOTE Confidence: 0.828527867142857

ce57e0b1-ddde-493d-8d2a-4584b6192ec9
00:04:36.552 --> 00:04:39.163
for many crawlers that do not

NOTE Confidence: 0.828527867142857

325335e4-d42e-4229-86c3-239a4efb4775
00:04:39.163 --> 00:04:40.775
have robust JavaScript handling.

NOTE Confidence: 0.828527867142857

f9fd0d6f-5f45-4ace-83df-94ac50d65742
00:04:40.780 --> 00:04:42.256
If any of these things are

NOTE Confidence: 0.828527867142857

7ef23b5b-f648-4ba6-bb71-cf0d038acb88
00:04:42.256 --> 00:04:43.240
true for your site,

NOTE Confidence: 0.828527867142857

bac6f961-aecd-4c7e-8098-c531ee3a4cc3
00:04:43.240 --> 00:04:45.322
it's even more important to involve

NOTE Confidence: 0.828527867142857

e81be5a3-d072-4193-9efe-e07be3717878
00:04:45.322 --> 00:04:47.619
the search team in your project.

NOTE Confidence: 0.828527867142857

256100e6-7d9c-40be-b490-d9c0655933b6
00:04:47.620 --> 00:04:50.977
Site maps. The easiest way to make a crawler

NOTE Confidence: 0.828527867142857

fef834f9-21b8-451c-ab38-5edc072613b0
00:04:50.977 --> 00:04:53.437
friendly site is by using a site map.

NOTE Confidence: 0.828527867142857

1537ddd2-a69c-4f14-8ac6-61eea4cff55c
00:04:53.440 --> 00:04:55.180
On the left is an example. 

NOTE Confidence: 0.828527867142857

350e7c4a-81ac-449e-b78c-6108ec826c50
00:04:55.180 --> 00:04:57.511
A site map is an XML document

NOTE Confidence: 0.828527867142857

cf5a4a0c-7829-495d-a6e0-1f15d2fc6696
00:04:57.511 --> 00:04:59.598
that lists every URL in a site.

NOTE Confidence: 0.828527867142857

1cca7e8a-4edb-4143-b6e6-4b2d22ac647a
00:04:59.600 --> 00:05:01.490
Sitemaps are created by the team

NOTE Confidence: 0.828527867142857

a5dd99b3-cce0-4378-8f36-b822d0f9a619
00:05:01.490 --> 00:05:03.684
that owns the content. And this may

NOTE Confidence: 0.828527867142857

9265eb9f-a22d-404d-9b75-d94356a8775f
00:05:03.684 --> 00:05:05.721
already be a feature of your platform.

NOTE Confidence: 0.828527867142857

940fcee1-510f-42c5-9010-8b07ca14752d
00:05:05.730 --> 00:05:07.942
The crawler will use the site map

NOTE Confidence: 0.828527867142857

c04cdd1d-c47a-4946-a582-feb5b3f29448
00:05:07.942 --> 00:05:09.982
to discover content to index rather

NOTE Confidence: 0.828527867142857

a12245d9-fb45-46ec-a004-9a22ef154baa
00:05:09.982 --> 00:05:12.046
than following links on the website.

NOTE Confidence: 0.828527867142857

cac7b7b5-0b48-4fc0-965c-a49a9a36d9e5
00:05:12.050 --> 00:05:12.348
Similarly,

NOTE Confidence: 0.828527867142857

d9fbe407-b733-4f08-a3e4-043b8d002430
00:05:12.348 --> 00:05:14.732
a jump file is an HTML list of

NOTE Confidence: 0.828527867142857

3848f234-152a-481e-b128-80137d640c7f
00:05:14.732 --> 00:05:16.711
all the content that should be

NOTE Confidence: 0.828527867142857

7bb2b5e7-f39a-4b53-986c-65d32fb4804b
00:05:16.711 --> 00:05:18.874
indexed in a site. On the right, 

NOTE Confidence: 0.828527867142857

a094d4af-fb67-4b9b-a1ad-f2e0acec93fb
00:05:18.874 --> 00:05:20.890
an A to Z listing of all pages

NOTE Confidence: 0.828527867142857

5cabaa5f-00d0-4fde-bad8-893ecf0710e5
00:05:20.962 --> 00:05:22.761
on your site could also be used

NOTE Confidence: 0.828527867142857

bacda24f-e177-494c-9f04-141e49edd601
00:05:22.761 --> 00:05:24.728
as a jump file, or jump page.

NOTE Confidence: 0.828527867142857

f97d2560-3d9b-4205-8d05-f2aee73b638a
00:05:24.730 --> 00:05:27.124
Site maps are preferable to jump files,

NOTE Confidence: 0.828527867142857

c7ba182b-c1fc-4910-be9a-905c866fa2af
00:05:27.130 --> 00:05:29.182
but if you already have jump

NOTE Confidence: 0.828527867142857

c38f3f17-c204-4374-ae0e-cccee63e17f5
00:05:29.182 --> 00:05:30.970
files, they work just fine.

NOTE Confidence: 0.828527867142857

716d57ae-01e8-4530-a2dc-4d03ca78b8c2
00:05:30.970 --> 00:05:32.284
Now let's take a look at

NOTE Confidence: 0.828527867142857

c3f9c0f3-2e7b-4bf7-8343-863ab0c2a8b9
00:05:32.284 --> 00:05:33.160
search and the results.

NOTE Confidence: 0.859763091875

f14386a5-14ce-43aa-bc89-b399b691920d
00:05:36.240 --> 00:05:37.380
Full text search.

NOTE Confidence: 0.859763091875

02305a76-a59a-4a71-a9df-8b32a0b941c9
00:05:37.380 --> 00:05:39.660
Full text search is the default type

NOTE Confidence: 0.859763091875

7e8d054e-5f9a-4354-aa58-13be02c4b6ad
00:05:39.660 --> 00:05:42.360
of search when searching at the EPA.

NOTE Confidence: 0.859763091875

b50dd243-be37-4623-a616-39359b9e01d0
00:05:42.360 --> 00:05:44.220
This means search takes into account

NOTE Confidence: 0.859763091875

63ab889a-4091-4140-8d36-34fb30fc6531
00:05:44.220 --> 00:05:46.219
the entire content of the document,

NOTE Confidence: 0.859763091875

5976dbae-f2c6-48ac-a2ac-a834548a6735
00:05:46.220 --> 00:05:48.044
which is most everything between body

NOTE Confidence: 0.859763091875

c89f089a-a274-4d1e-bfd7-165d62823020
00:05:48.044 --> 00:05:50.219
opening tag and the closing body tag,

NOTE Confidence: 0.859763091875

d9d4c274-76d9-4f4b-92de-abe1556bd849
00:05:50.220 --> 00:05:51.176
including metadata.

NOTE Confidence: 0.859763091875

8cb6b05a-fd7e-4d5c-b8ff-d3cbc5823929
00:05:51.176 --> 00:05:54.085
We do not include headers, sidebars,

NOTE Confidence: 0.859763091875

295e9319-8c33-4227-995c-8491aeecb899
00:05:54.085 --> 00:05:57.175
footers, or the HTML markup itself.

NOTE Confidence: 0.81670276125

aad166d5-2060-4b09-85cf-0d3ada4f0988
00:05:59.340 --> 00:06:00.732
How are the documents

NOTE Confidence: 0.81670276125

0938c400-56a5-4278-b02c-080fc66d6cf4
00:06:00.732 --> 00:06:02.124
ordered in search results?

NOTE Confidence: 0.81670276125

fca5b29b-bd46-47fe-874f-d8419a2a366a
00:06:02.130 --> 00:06:03.810
The relevance score of each

NOTE Confidence: 0.81670276125

04b778a9-c08e-4943-b2ed-bda9f2df2e49
00:06:03.810 --> 00:06:05.490
document determines the order in

NOTE Confidence: 0.81670276125

a0eba235-430d-4789-ad79-2e0e45c047c0
00:06:05.555 --> 00:06:07.350
which documents will appear in

NOTE Confidence: 0.81670276125

adc768db-1981-4111-be93-6b5f7cff0822
00:06:07.350 --> 00:06:09.145
search results, from most relevant

NOTE Confidence: 0.81670276125

49ec7f39-0cc1-4958-8a2f-ffa879951426
00:06:09.205 --> 00:06:10.834
to least relevant. Relevance score

NOTE Confidence: 0.81670276125

a25356da-5994-44e0-98de-9323e4ab5a07
00:06:10.834 --> 00:06:12.519
is a numerical value assigned

NOTE Confidence: 0.81670276125

9846d11d-652f-4e88-b329-f664a6e699ab
00:06:12.519 --> 00:06:14.210
to a document that determines

NOTE Confidence: 0.81670276125

d22202ce-14ca-4319-9c1c-05eaaf00c934
00:06:14.210 --> 00:06:16.380
how relevant it is to the query.

NOTE Confidence: 0.81670276125

67726b70-ea04-41b6-8df9-47d274822d60
00:06:16.380 --> 00:06:18.140
The initial relevance score is

NOTE Confidence: 0.81670276125

746d0e87-d541-4c81-b6b1-6998c428f077
00:06:18.140 --> 00:06:19.900
determined by the term frequency,

NOTE Confidence: 0.81670276125

505efdac-e078-4a3a-8935-80f6441e0461
00:06:19.900 --> 00:06:21.526
inverse document frequency,

NOTE Confidence: 0.81670276125

1fcf91df-68f2-438b-9f77-0d29d1535949
00:06:21.526 --> 00:06:24.236
algorithm. Term frequency (TF) is

NOTE Confidence: 0.81670276125

9a5a041f-fdcf-4069-8388-6d182572afc8
00:06:24.236 --> 00:06:26.492
essentially how many times the

NOTE Confidence: 0.81670276125

01323106-30a0-4058-bbd6-a2206c130a70
00:06:26.492 --> 00:06:28.688
query term is in the document.

NOTE Confidence: 0.81670276125

fdc61d8c-5b37-40c7-bc58-3d3bd3a51434
00:06:28.690 --> 00:06:30.218
The inverse document frequency,

NOTE Confidence: 0.81670276125

7defe572-0fa8-4fc8-bcf0-92c4fc4f488e
00:06:30.218 --> 00:06:32.510
or IDF, takes into account the

NOTE Confidence: 0.81670276125

d9cea7cc-0fd1-4f41-86cc-fe2392476cd8
00:06:32.577 --> 00:06:34.697
frequency of terms across the

NOTE Confidence: 0.81670276125

967cd1c4-9c35-4b2f-8ab9-c88cee002a35
00:06:34.697 --> 00:06:36.393
whole collection of documents.

NOTE Confidence: 0.81670276125

1980c22f-40b4-4984-ab8a-8f5950c7e932
00:06:36.400 --> 00:06:38.035
Common terms across the collection

NOTE Confidence: 0.81670276125

3de827fc-a73d-493e-8a52-f4553b1d3015
00:06:38.035 --> 00:06:40.075
have a lower score because they

NOTE Confidence: 0.81670276125

3a5df6b9-be49-46f4-9588-53f7d1fe5ad5
00:06:40.075 --> 00:06:42.163
are less useful in determining what

NOTE Confidence: 0.81670276125

901bda6f-df11-4953-8048-353b50bfa8a5
00:06:42.163 --> 00:06:43.590
individual documents are about.

NOTE Confidence: 0.81670276125

cc660dc8-eda6-4c80-b184-a10149559a81
00:06:43.590 --> 00:06:44.571
Infrequent terms,

NOTE Confidence: 0.81670276125

2687f568-2f89-48e6-8d61-6d746aa005ae
00:06:44.571 --> 00:06:46.533
have a higher score because they

NOTE Confidence: 0.81670276125

f06dad71-3b82-4030-9424-2b2043ec37b5
00:06:46.533 --> 00:06:48.468
are more unique to a document.

NOTE Confidence: 0.81670276125

bb84a0fd-a44d-4add-b450-9e614edaf6d2
00:06:48.470 --> 00:06:48.847
Again,

NOTE Confidence: 0.81670276125

a9c45526-c51f-4445-9bbc-76d8610a6f62
00:06:48.847 --> 00:06:51.863
this is a base score. Boosts and some

NOTE Confidence: 0.81670276125

072d0fc6-0167-4daa-a7a9-5990560ef476
00:06:51.863 --> 00:06:54.790
other things affect the score as well.

NOTE Confidence: 0.81670276125

c101699e-0b0c-482f-b818-6d0792a066c6
00:06:54.790 --> 00:06:56.530
We'll talk more about boosts,

NOTE Confidence: 0.81670276125

85de7343-94d4-4e99-be83-1ed2c0f803b7
00:06:56.530 --> 00:06:58.768
including click signals, in a moment.

NOTE Confidence: 0.82993543

0a445744-8079-455b-82b6-444dc5453114
00:07:02.370 --> 00:07:04.477
What can content owners do to ensure

NOTE Confidence: 0.82993543

7a9096b4-9dfe-4d20-9328-423620f83e2d
00:07:04.477 --> 00:07:06.628
their content is optimized for search?

NOTE Confidence: 0.82993543

8d83817e-b8e4-4787-9b35-404a525953a9
00:07:06.630 --> 00:07:10.788
The answer is: write high quality content.

NOTE Confidence: 0.82993543

a75418ba-bda3-43dc-a824-86c4bfbf5ad0
00:07:10.790 --> 00:07:12.194
The title is the first thing

NOTE Confidence: 0.82993543

363cdf24-2cd7-4ffa-9832-e745dcf5c649
00:07:12.194 --> 00:07:13.730
a user sees on your page,

NOTE Confidence: 0.82993543

1afd37af-1453-471f-97db-4b29d9994108
00:07:13.730 --> 00:07:15.949
and this is also in search results.

NOTE Confidence: 0.82993543

0abd6d50-b4f6-4827-b2fe-9b1d66401b7c
00:07:15.950 --> 00:07:18.086
It should be accurate and concise.

NOTE Confidence: 0.82993543

7810ca82-5fb7-4503-9c6a-216012c097b2
00:07:18.090 --> 00:07:20.352
For example, if your page is

NOTE Confidence: 0.82993543

f80bd5f8-cf12-4131-aa58-61a8e894356b
00:07:20.352 --> 00:07:21.860
about anti harassment training,

NOTE Confidence: 0.82993543

10192da5-bd1e-49ee-b2d5-b53e98528cdc
00:07:21.860 --> 00:07:23.350
then don't name it "training",

NOTE Confidence: 0.82993543

c607a56b-af8c-434c-94cb-534a0ab2f6cf
00:07:23.350 --> 00:07:26.720
name it "anti harassment training".

NOTE Confidence: 0.82993543

d7968744-0f91-40b9-a08b-6c49c3a92ea2
00:07:26.720 --> 00:07:29.780
Also, use descriptive link text.

NOTE Confidence: 0.82993543

a1f22c2c-0cf6-47f6-a4a0-08b3c01d1914
00:07:29.780 --> 00:07:30.904
Don't name your links,

NOTE Confidence: 0.82993543

3f15dafe-9b77-4dbb-a636-3e59d555243c
00:07:30.904 --> 00:07:32.590
just "link". Link text counts as

NOTE Confidence: 0.82993543

33132eda-3a6c-4dda-a78f-ef8e46afd2a7
00:07:32.648 --> 00:07:34.377
part of the content of the page 

NOTE Confidence: 0.82993543

9a093a38-2b26-448b-b3d9-e04fab9687f5
00:07:34.380 --> 00:07:36.600
linked to.

NOTE Confidence: 0.82993543

44810fa1-04f5-42cc-9180-82cb53618580
00:07:36.600 --> 00:07:38.765
Another tip is, write unique

NOTE Confidence: 0.82993543

23ae7a40-c530-4094-8ea1-5529e8806feb
00:07:38.765 --> 00:07:40.497
metadata for each page.

NOTE Confidence: 0.82993543

d985c21e-ee45-434a-a88d-93e098155ab5
00:07:40.500 --> 00:07:43.503
Don't use the same title or description

NOTE Confidence: 0.82993543

f5d60e72-eb18-42c4-a2ee-371eb346f1db
00:07:43.503 --> 00:07:45.930
for several pages in a web area.

NOTE Confidence: 0.82993543

21c0080d-cc0b-4f6b-be77-9307d67c1c3f
00:07:45.930 --> 00:07:47.701
Keep in mind the title and description

NOTE Confidence: 0.82993543

80dadfba-c876-4bfb-b7a6-402d9b3827f4
00:07:47.701 --> 00:07:49.418
appear on the search results page

NOTE Confidence: 0.82993543

34531eba-164f-4f14-8350-3a4f9830e8fd
00:07:49.418 --> 00:07:50.928
and helps users make decisions

NOTE Confidence: 0.82993543

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00:07:50.928 --> 00:07:52.439
about which pages are relevant

NOTE Confidence: 0.82993543

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00:07:52.439 --> 00:07:53.869
to what they're looking for.

NOTE Confidence: 0.838183125384615

8290e7c9-ce21-4f17-a1bf-564c7cafcf52
00:07:55.890 --> 00:07:58.038
These and more best practices are

NOTE Confidence: 0.838183125384615

b96b411b-55d7-44d0-96fe-ca650c5032fa
00:07:58.038 --> 00:08:00.869
found in the US EPA writing guide.

NOTE Confidence: 0.838183125384615

6923c1c0-39e7-49ad-b932-05e4d682f3ab
00:08:00.870 --> 00:08:02.690
Please note, we will have a list

NOTE Confidence: 0.838183125384615

f41ecca9-fbf4-4f1c-b8d1-92ec724c2911
00:08:02.690 --> 00:08:03.867
of referenced EPA documentation

NOTE Confidence: 0.838183125384615

bb42a118-cfeb-41d8-a900-c2ebe2e0a76b
00:08:03.867 --> 00:08:05.877
at the end of the presentation.

NOTE Confidence: 0.875381251071429

0c3c44d1-8a4c-444f-a0aa-38a196ecb1a9
00:08:08.690 --> 00:08:10.776
Another and important way to enhance the

NOTE Confidence: 0.875381251071429

3ae31c11-0821-4357-98d1-5482b81b40cb
00:08:10.776 --> 00:08:13.116
quality of your content is to know how

NOTE Confidence: 0.875381251071429

794f3a7f-c2ce-468b-85e7-bf17423fd0c7
00:08:13.116 --> 00:08:15.159
users search for your content, and then

NOTE Confidence: 0.875381251071429

cf8943a7-9af7-4bde-9f83-7ad65d848e45
00:08:15.159 --> 00:08:16.959
use that language in your documents.

NOTE Confidence: 0.875381251071429

f4b11f61-6258-4c11-b8b2-ca80a3daf0ef
00:08:16.960 --> 00:08:19.426
There are a few tools that can help you

NOTE Confidence: 0.875381251071429

c9e54402-4ed0-4a53-9af0-64d21a4f3ae5
00:08:19.426 --> 00:08:21.628
understand how users search for your content.

NOTE Confidence: 0.875381251071429

07b03053-8c28-4afd-94af-f16f3c268de0
00:08:21.630 --> 00:08:23.352
First, you can look at the query

NOTE Confidence: 0.875381251071429

542e844e-1bb3-4d5d-a041-3ee9c1b9f4b1
00:08:23.352 --> 00:08:25.207
logs to see what terms are entered

NOTE Confidence: 0.875381251071429

c84c25f6-c150-4aea-b07c-b0c5bf6c06e1
00:08:25.207 --> 00:08:27.423
in the search box at the EPA that

NOTE Confidence: 0.875381251071429

17954c6b-7756-411c-9099-6a696ec0b372
00:08:27.423 --> 00:08:29.145
may be relevant to your content.

NOTE Confidence: 0.875381251071429

776e17b7-56e1-4fe8-81de-c61195dd965e
00:08:29.150 --> 00:08:31.159
Second, you can look at the click

NOTE Confidence: 0.875381251071429

6dff66df-094c-44e3-8042-86e476163599
00:08:31.159 --> 00:08:32.909
through reports in search central.

NOTE Confidence: 0.875381251071429

d8bbf4f7-d966-4efe-af7b-526c794d5be8
00:08:32.910 --> 00:08:33.621
With this tool,

NOTE Confidence: 0.875381251071429

9b01832e-1a53-433c-a4b7-2577b75b0985
00:08:33.621 --> 00:08:35.914
you can enter a URL of a specific page

NOTE Confidence: 0.875381251071429

02f404dd-92ea-40b0-ba2b-42c32bda1ee4
00:08:35.914 --> 00:08:38.610
or a web area, and see which search terms

NOTE Confidence: 0.875381251071429

0bfae6d3-3dd0-4fee-a6fa-8f75cc0596ab
00:08:38.610 --> 00:08:41.214
were used when that URL was clicked.

NOTE Confidence: 0.875381251071429

ff660308-48fb-4151-9fda-4e673624b5b9
00:08:41.220 --> 00:08:43.074
Third, Google Analytics has a couple

NOTE Confidence: 0.875381251071429

a745bebb-2b8a-4c29-9804-3e90541b288f
00:08:43.074 --> 00:08:44.914
different ways to see the terms

NOTE Confidence: 0.875381251071429

44f96e35-3e50-4f39-9bfd-5b31a59472fa
00:08:44.914 --> 00:08:46.546
and concepts queried, that are similar

NOTE Confidence: 0.875381251071429

58a17972-767c-4b0d-95bf-3147c114da2a
00:08:46.546 --> 00:08:48.477
to, or relevant to, your content,

NOTE Confidence: 0.875381251071429

8bc54825-d554-44f5-bf58-bdc0b46a0763
00:08:48.480 --> 00:08:50.850
but also offers more specific information

NOTE Confidence: 0.875381251071429

8f6c2e8b-dfdb-4832-a6fa-527851d7a14e
00:08:50.850 --> 00:08:53.240
about search exits and refinements.

NOTE Confidence: 0.875381251071429

83de5bad-c3ce-40ed-97de-0945a50a9608
00:08:53.240 --> 00:08:54.602
Learn more on the web analytics

NOTE Confidence: 0.875381251071429

00202d10-b063-4a5c-941a-8151a7c1bf64
00:08:54.602 --> 00:08:55.850
page in the Web guide.

NOTE Confidence: 0.855384883666667

73361989-bca2-4e3c-9de2-dc2a3d766588
00:08:59.220 --> 00:09:00.150
Metadata in search.

NOTE Confidence: 0.855384883666667

2fa6be2e-02db-4094-8b74-1dc5ce296853
00:09:00.150 --> 00:09:02.010
Good metadata is key to having

NOTE Confidence: 0.855384883666667

adfcf966-b6e6-490b-a919-8b9fe233e553
00:09:02.010 --> 00:09:04.305
your pages perform well in search

NOTE Confidence: 0.855384883666667

e1ad1e6f-4f5f-4c7f-a0c6-4725197db8d3
00:09:04.305 --> 00:09:05.841
results, and accurate, descriptive

NOTE Confidence: 0.855384883666667

b5888e94-9dfb-407b-9f3b-26eba61d6819
00:09:05.841 --> 00:09:07.950
titles and descriptions are key to

NOTE Confidence: 0.855384883666667

6ae0351b-3eef-4284-8f51-c25bd448f246
00:09:07.950 --> 00:09:09.615
having your content selected in

NOTE Confidence: 0.855384883666667

39504acd-59cd-4005-b38e-fc558a0bff3e
00:09:09.620 --> 00:09:12.400
search results.

NOTE Confidence: 0.855384883666667

d7f3516f-aea3-4c20-89da-dc374ac25f5f
00:09:12.400 --> 00:09:14.014
The title and description for each

NOTE Confidence: 0.855384883666667

1d783c7c-9fdf-4388-85f4-0b4cf9dbec56
00:09:14.014 --> 00:09:15.445
document comes from the content

NOTE Confidence: 0.855384883666667

3fd0d765-0b19-4a1a-b6aa-d58328f1ad9d
00:09:15.445 --> 00:09:17.239
entered in the title and description

NOTE Confidence: 0.855384883666667

23543788-f78b-4a68-9a50-d6f7e96ec24b
00:09:17.240 --> 00:09:19.620
metadata fields in the document.

NOTE Confidence: 0.855384883666667

a773d4e4-200f-410c-b51b-63cbf173d0aa
00:09:19.620 --> 00:09:21.696
We also use metadata field content

NOTE Confidence: 0.855384883666667

7240baa1-71df-485d-af2e-6b492446941c
00:09:21.696 --> 00:09:24.148
to sort content into the facets on

NOTE Confidence: 0.855384883666667

2914016b-1ee1-4a55-8c8b-a1256ea1111d
00:09:24.148 --> 00:09:26.294
the search results page. And metadata

NOTE Confidence: 0.855384883666667

7298b520-8b87-483d-bf8a-16842e083efd
00:09:26.294 --> 00:09:28.736
is used in customized search forms.

NOTE Confidence: 0.905901672

9d141f10-a62d-4f2c-86f9-ac280353597a
00:09:31.630 --> 00:09:33.930
Now let's talk about boosting.

NOTE Confidence: 0.905901672

ff7cab5a-eaf0-4146-a5d6-3494b739ff92
00:09:33.930 --> 00:09:36.192
Earlier, we talked about the base

NOTE Confidence: 0.905901672

ec9a277b-ecb4-40b3-b700-02159d2e0f42
00:09:36.192 --> 00:09:38.170
relevance score. To this score,

NOTE Confidence: 0.905901672

a8cc6d1b-f0de-499f-878c-6cede68eb7c1
00:09:38.170 --> 00:09:39.780
additional boosts are applied. In

NOTE Confidence: 0.905901672

a747a5d4-c107-47c4-99c6-4b87ab81b987
00:09:39.780 --> 00:09:42.173
the last slide, we talked about why

NOTE Confidence: 0.905901672

9ef3cdf3-fe74-4ccf-ac24-0cca7ea49594
00:09:42.173 --> 00:09:43.988
good quality metadata is important.

NOTE Confidence: 0.905901672

3c5431fc-5e80-4a42-92c1-b9a7518cf2d8
00:09:43.990 --> 00:09:46.146
But perhaps most important is that when

NOTE Confidence: 0.905901672

c101b7a5-9237-4cea-9108-27c9ddd1ee4b
00:09:46.146 --> 00:09:48.288
the query term appears in the title,

NOTE Confidence: 0.905901672

9de3b229-8c78-4c54-8c13-675b4daa1cc2
00:09:48.290 --> 00:09:49.592
description or URL,

NOTE Confidence: 0.905901672

326e8300-203e-42cb-a480-4a160faf467c
00:09:49.592 --> 00:09:52.196
that document will receive an additional

NOTE Confidence: 0.905901672

27033fd3-acca-4862-898f-9d5317eda3d2
00:09:52.196 --> 00:09:54.550
boost to the base relevance score.

NOTE Confidence: 0.905901672

fd8acecc-dd2f-4c41-864a-8f95d8e53b19
00:09:54.550 --> 00:09:56.398
This means it'll appear closer to

NOTE Confidence: 0.905901672

b21229fc-0da1-4fb1-b72e-773dd770ff1a
00:09:56.398 --> 00:09:58.590
the top of results for that query.

NOTE Confidence: 0.905901672

7200cbaa-3c7d-401c-800f-3dfb901bcf3b
00:09:58.590 --> 00:10:00.045
Another type of boost applied

NOTE Confidence: 0.905901672

190759ea-c741-4edd-ab23-41c627edf609
00:10:00.045 --> 00:10:01.534
is a signal's boost.

NOTE Confidence: 0.905901672

cda527d8-cd8b-4c37-b471-5f36bb3bdc75
00:10:01.534 --> 00:10:04.718
What is a signal boost? Every time someone

NOTE Confidence: 0.905901672

a07cfb09-daea-4823-a512-773e1ea8786a
00:10:04.718 --> 00:10:06.860
clicks on a document in search results,

NOTE Confidence: 0.905901672

bd48a583-2f27-479a-a419-1db70d257019
00:10:06.860 --> 00:10:08.876
a signal is stored for that

NOTE Confidence: 0.905901672

75a2dd34-5275-490d-8979-5019d59ca2db
00:10:08.876 --> 00:10:10.220
document, for that query.

NOTE Confidence: 0.905901672

8437e662-b621-4551-9343-598a4134628f
00:10:10.220 --> 00:10:12.397
The more signals collected for a page,

NOTE Confidence: 0.905901672

673f5347-215a-4260-8753-c60d35cce26c
00:10:12.400 --> 00:10:14.320
the bigger the boost. The

NOTE Confidence: 0.905901672

c3d325be-9107-40b4-a091-4133a4ef1430
00:10:14.320 --> 00:10:16.240
clicks accumulate for the URL,

NOTE Confidence: 0.905901672

e2fb30ba-b11d-4fb3-ad0f-0bbf32bb246b
00:10:16.240 --> 00:10:18.216
so if you move or redirect a page,

NOTE Confidence: 0.905901672

02ee7545-3be8-4e45-95a0-1ce784e371e6
00:10:18.220 --> 00:10:20.784
it will start over with signals.

NOTE Confidence: 0.905901672

8be470ee-02ce-4844-b866-2903f64ffab9
00:10:20.784 --> 00:10:23.052
Newly indexed pages are at a slight

NOTE Confidence: 0.905901672

09801f3a-e097-4455-b819-168e1503e97c
00:10:23.052 --> 00:10:24.546
disadvantage because those pages

NOTE Confidence: 0.905901672

9aee424b-e7b5-43c3-981f-7b82ef624964
00:10:24.546 --> 00:10:26.130
haven't accumulated signals yet.

NOTE Confidence: 0.879119299090909

5a5bc3d5-b89b-4a7b-8f20-091b5a3a12ca
00:10:29.930 --> 00:10:31.292
To help you find what you're

NOTE Confidence: 0.879119299090909

87ae2956-1d94-4e0b-a4e6-fb793ec08630
00:10:31.292 --> 00:10:32.450
looking for at the EPA,

NOTE Confidence: 0.879119299090909

15ddb089-c0b0-478a-ac6d-db50a17c5c79
00:10:32.450 --> 00:10:34.350
we've gathered some best practices

NOTE Confidence: 0.879119299090909

0cb5a760-832d-4461-8930-b3ff335b4d73
00:10:34.350 --> 00:10:35.870
when searching with Fusion.

NOTE Confidence: 0.879119299090909

a50a7486-ac61-4102-bfde-73bd42b7f4c1
00:10:35.870 --> 00:10:38.708
One, be as specific as possible.

NOTE Confidence: 0.879119299090909

14e2525c-ed67-4bc2-ad3b-767cd9cfa748
00:10:38.710 --> 00:10:40.985
We see a lot of broad, single

NOTE Confidence: 0.879119299090909

083dc711-96a2-4c82-8c95-19a6f209f182
00:10:40.985 --> 00:10:42.630
word queries at the EPA.

NOTE Confidence: 0.879119299090909

c3c7fa23-9cf7-44f2-aebd-70550b0a2f81
00:10:42.630 --> 00:10:45.227
A broad query will return broad results.

NOTE Confidence: 0.879119299090909

65eedfca-6c7f-4118-b9b2-5703e711bbc9
00:10:45.230 --> 00:10:47.558
For example, if you're looking for

NOTE Confidence: 0.879119299090909

6005de03-0c9d-41c2-a1ec-3a0899565323
00:10:47.558 --> 00:10:49.110
information about bereavement leave,

NOTE Confidence: 0.879119299090909

58331695-ec22-42bb-847d-1db917c2fa6a
00:10:49.110 --> 00:10:50.646
query "bereavement leave" instead

NOTE Confidence: 0.879119299090909

940dfc3c-e611-4a39-8224-4c6003cd10a1
00:10:50.646 --> 00:10:52.566
of just "leave". The query,

NOTE Confidence: 0.879119299090909

ecbaf3b5-33eb-4df0-ac1b-24f64cc84d10
00:10:52.570 --> 00:10:54.614
"leave" will yield all kinds of documents

NOTE Confidence: 0.879119299090909

bdd957fd-3326-4ae1-8d86-dd7381514729
00:10:54.614 --> 00:10:55.969
about different types of leave,

NOTE Confidence: 0.879119299090909

0a80672e-d20c-4875-8139-669db173b618
00:10:55.970 --> 00:10:57.994
but also, leave is a common word and

NOTE Confidence: 0.879119299090909

97f3cc11-c982-4102-88bb-52084deff6bf
00:10:57.994 --> 00:11:00.020
will match many, many documents.

NOTE Confidence: 0.879119299090909

b28c623c-2369-4290-a2bc-e1f020ae31e4
00:11:00.020 --> 00:11:03.590
Two, use quotes with exact phrases.

NOTE Confidence: 0.879119299090909

e1d37ec3-bc65-4c1b-802c-a83d11663537
00:11:03.590 --> 00:11:05.290
Fusion defaults to an OR

NOTE Confidence: 0.879119299090909

1e48d504-cbce-4001-991c-f23808b1a968
00:11:05.290 --> 00:11:06.310
between query words,

NOTE Confidence: 0.879119299090909

b295a531-375d-4ab8-b363-0918832e695c
00:11:06.310 --> 00:11:08.354
which means if you type the query

NOTE Confidence: 0.879119299090909

f09e303f-6106-4d17-86b4-672de293e06c
00:11:08.354 --> 00:11:09.630
"bereavement leave" without quotes,

NOTE Confidence: 0.879119299090909

a40fb9a4-13a1-4ea0-bcbb-adbc28572be8
00:11:09.630 --> 00:11:12.038
the search engine will look for documents

NOTE Confidence: 0.879119299090909

fceb6e74-1fa8-47e5-8003-92c134dbaba9
00:11:12.038 --> 00:11:14.150
with "bereavement" or with "leave" in them.

NOTE Confidence: 0.879119299090909

121a1b0f-15bb-444c-b58f-2281a057214a
00:11:14.150 --> 00:11:15.914
If you put bereavement leave in quotes,

NOTE Confidence: 0.879119299090909

e7ca336b-4b43-4dc2-8341-32ddc2f8afff
00:11:15.920 --> 00:11:18.097
it will look for the words together.

NOTE Confidence: 0.879119299090909

158345b9-7710-4b74-bf51-ca94ccd6819c
00:11:18.100 --> 00:11:20.940
3, Refine and try again.

NOTE Confidence: 0.879119299090909

d3499fe9-591a-43fb-806c-685645ef4b7b
00:11:20.940 --> 00:11:23.680
Make observations about your results.

NOTE Confidence: 0.879119299090909

df594ea3-6afd-4c3b-8a15-7b638a5d3c56
00:11:23.680 --> 00:11:25.188
Are they too broad?

NOTE Confidence: 0.879119299090909

e20640ca-c61c-412c-9074-a3769760cd63
00:11:25.188 --> 00:11:26.696
Then add more terms.

NOTE Confidence: 0.879119299090909

223740fe-fc65-49e6-a9bc-bb43664bebde
00:11:26.700 --> 00:11:28.128
Are they too precise?

NOTE Confidence: 0.879119299090909

2901b30c-203c-405c-99e2-0326be97ae8d
00:11:28.128 --> 00:11:29.556
Then try fewer terms,

NOTE Confidence: 0.879119299090909

18b6fe0b-ca88-4a5e-b398-a2222b2b52d3
00:11:29.560 --> 00:11:30.900
or perhaps different terms.

NOTE Confidence: 0.879119299090909

394a6c95-4661-45ad-8f26-c26c2847a7d7
00:11:30.900 --> 00:11:33.275
Please see the Quick Guide to Searching

NOTE Confidence: 0.879119299090909

7e8509db-e1b2-4dc2-9159-342a72f8aa28
00:11:33.275 --> 00:11:35.410
at the EPA for more specifics, and

NOTE Confidence: 0.879119299090909

2f2d58f4-be53-4285-88d9-458c8c7715cc
00:11:35.410 --> 00:11:37.317
tips for searching at the EPA.

NOTE Confidence: 0.883366319

0b990d1b-8039-4d33-9813-9308482d2c47
00:11:40.670 --> 00:11:42.272
You can also try the advanced

NOTE Confidence: 0.883366319

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00:11:42.272 --> 00:11:43.340
search form found above

NOTE Confidence: 0.883366319

27d6e010-e725-489d-b9fc-011a10bfa14f
00:11:43.340 --> 00:11:47.140
The search box on the search results page.

NOTE Confidence: 0.883366319

1fa785b3-dd22-42fd-9036-25cc7511d35f
00:11:47.140 --> 00:11:50.857
Expand the form by selecting "Advanced search".

NOTE Confidence: 0.883366319

139f4089-a8ff-441d-ad95-c7484c05b5c9
00:11:50.860 --> 00:11:53.644
You can also narrow and filter results by

NOTE Confidence: 0.883366319

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00:11:53.644 --> 00:11:56.737
using the facets on the search results page.

NOTE Confidence: 0.883366319

c4e84ec2-e536-4dd4-9e1b-d63bd4b2fb36
00:11:56.740 --> 00:11:59.358
Please see our Quick Guide to Searching

NOTE Confidence: 0.883366319

79b16ef7-c715-4133-8668-6d5d19244011
00:11:59.358 --> 00:12:02.358
at the EPA for more search tips.

NOTE Confidence: 0.883366319

62803d26-1707-408b-b2ae-21ef8d87dd19
00:12:02.360 --> 00:12:05.510
Search results still not optimal?

NOTE Confidence: 0.883366319

f34df6e5-e0dd-4c56-8f32-77d6b092fa74
00:12:05.510 --> 00:12:08.460
Then we make best bets.

NOTE Confidence: 0.883366319

5b78f51c-a08b-4162-b2d1-43e3455a4f93
00:12:08.460 --> 00:12:10.686
Best bets are manually curated top

NOTE Confidence: 0.883366319

96bc15c5-fa63-4a3c-b4ea-69e712f448c7
00:12:10.686 --> 00:12:13.020
results created by the search team.

NOTE Confidence: 0.883366319

c4e36e34-8ae2-40e5-8215-043869e73d5a
00:12:13.020 --> 00:12:13.950
With best bets,

NOTE Confidence: 0.883366319

70112757-94d7-444d-98c9-b90099ab6ff9
00:12:13.950 --> 00:12:17.007
we put specific URLs at the top of the

NOTE Confidence: 0.883366319

92110a20-9d5e-4d6f-98b7-99690f9ab61f
00:12:17.007 --> 00:12:19.037
search results, for specific queries.

NOTE Confidence: 0.883366319

683782ed-6bba-4163-a932-41603c2a6b23
00:12:19.040 --> 00:12:20.924
Regular query reviews, analytics-

NOTE Confidence: 0.883366319

1b4b8d6f-1205-4639-9125-f5e8dadc2b5f
00:12:20.924 --> 00:12:23.750
report reviews, and search results analysis

NOTE Confidence: 0.883366319

8eb1d4ce-d3d7-478b-836f-c57c519c40ff
00:12:23.818 --> 00:12:26.205
are conducted to ensure users are finding

NOTE Confidence: 0.883366319

3f90194c-f426-43b6-90c3-5768cf190e0d
00:12:26.205 --> 00:12:28.718
what they are looking for at the EPA.

NOTE Confidence: 0.883366319

d7017259-5513-459a-9336-ce9cb0571b69
00:12:28.720 --> 00:12:29.926
If the results are not as

NOTE Confidence: 0.883366319

e7dbab5f-d947-481f-92e2-93ee1b129769
00:12:29.926 --> 00:12:30.920
good as they could be,

NOTE Confidence: 0.883366319

326f34a4-6a63-4d6d-9bbb-3fd5e4a190b6
00:12:30.920 --> 00:12:32.540
best bets are created.

NOTE Confidence: 0.883366319

b6e48c83-1f78-4ec2-a93a-c6c82a9ecb3d
00:12:32.540 --> 00:12:35.426
Best bets undergo a quarterly review and

NOTE Confidence: 0.883366319

4d061296-fada-4499-ad8a-43f53cdcd837
00:12:35.426 --> 00:12:38.072
are removed once the URL is organically

NOTE Confidence: 0.883366319

88a0d68d-4aaf-4745-9801-6bf7c72bd63f
00:12:38.072 --> 00:12:40.620
ranked high for the specific queries.

NOTE Confidence: 0.883366319

1206a05b-7f21-4980-930c-e1aef8541a16
00:12:40.620 --> 00:12:43.014
To request a best bet, send e-mail

NOTE Confidence: 0.883366319

cbcc0aa1-c8d3-4f0a-b80b-61f4c79be501
00:12:43.014 --> 00:12:45.516
to Cathy Edstrom and Alison Shahan.

NOTE Confidence: 0.883366319

0de56ee9-07be-4872-b7da-358e3389aeec
00:12:45.520 --> 00:12:48.194
Include the query terms, the page title,

NOTE Confidence: 0.883366319

2dd4ca64-5ca4-4b97-8c67-b5a2db064386
00:12:48.200 --> 00:12:51.700
URL, and the description.

NOTE Confidence: 0.883366319

3d7f61e7-666f-40d3-ba64-53d61502fc17
00:12:51.700 --> 00:12:53.944
Your content will be reviewed and

NOTE Confidence: 0.883366319

0dccb364-9860-435e-b905-ce5de9b5e92a
00:12:53.944 --> 00:12:55.966
we'll make any content suggestions

NOTE Confidence: 0.883366319

1ece08bf-f05b-47c9-8414-6b480d773d5d
00:12:55.966 --> 00:12:58.246
before creating the best bet.

NOTE Confidence: 0.883366319

fd368108-1595-4624-857b-9703716d4d1d
00:12:58.250 --> 00:12:59.834
Find out more about best bets

NOTE Confidence: 0.883366319

5e77fcc4-0b02-4480-bc2b-7fd4f970be30
00:12:59.834 --> 00:13:01.193
on the Improving Search Results

NOTE Confidence: 0.883366319

c0542264-2f0a-4e8f-9a10-0e3b7ad3b526
00:13:01.193 --> 00:13:02.438
page in the web guide.

NOTE Confidence: 0.844717710588235

0fdcf9a9-6ddb-4552-a9f9-8d92816c53ae
00:13:05.070 --> 00:13:07.422
Search forms. Search forms are filters

NOTE Confidence: 0.844717710588235

6976bf5f-6b65-4c39-b0bb-e9fb2cb1a18b
00:13:07.422 --> 00:13:09.796
that restrict the search to pages

NOTE Confidence: 0.844717710588235

bf28713f-10dd-4aef-8030-2bbf1ac18b65
00:13:09.796 --> 00:13:11.646
that meet the specific criteria.

NOTE Confidence: 0.844717710588235

f5303edd-fb4a-4ebd-8765-94a19ecce064
00:13:11.650 --> 00:13:13.420
For example, it is possible to

NOTE Confidence: 0.844717710588235

7500f2e0-2112-4f3b-b16d-09fb538c17cb
00:13:13.420 --> 00:13:15.255
create a search box that will

NOTE Confidence: 0.844717710588235

b41ecde6-63e7-44f7-aa10-0772f9be3920
00:13:15.255 --> 00:13:17.025
only search a single web area.

NOTE Confidence: 0.844717710588235

b018c331-2f14-4193-a0e9-0b8fb3945709
00:13:17.030 --> 00:13:18.806
You can choose any metadata field

NOTE Confidence: 0.844717710588235

9cd840c7-fd79-4eec-a5ed-eb708f8bc481
00:13:18.806 --> 00:13:21.446
to filter on web area, URL, title,

NOTE Confidence: 0.844717710588235

4d7ab882-d4b0-4134-a478-d5979ed174fa
00:13:21.446 --> 00:13:24.550
or content type, to name just a few.

NOTE Confidence: 0.844717710588235

c67abf7c-4187-49f8-b0aa-3ef558692fa6
00:13:24.550 --> 00:13:26.314
See the documentation in the web

NOTE Confidence: 0.844717710588235

fb27d24a-bbd1-47a3-94e5-f995220775b0
00:13:26.314 --> 00:13:28.289
guide for more info and examples.

NOTE Confidence: 0.956926418

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Thank you for joining us.

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This is a checklist with

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takeaways from this session.

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1, Use Google Analytics,

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Click through reports, and

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query logs to understand how

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00:13:41.414 --> 00:13:43.369
users search for your content.

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2, Follow EPA guidance on writing

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high-quality content. 3, Populate

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metadata fields with page-specific,

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not-generic language.

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Keep in mind, title and description

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appear in search results and boosts

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are applied to these metadata

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fields. 4. Use search best practices,

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use quotes on phrases,

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use fielded searches, and advanced search.

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Questions? Feel free to reach out via

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00:14:12.072 --> 00:14:14.806
e-mail to the search team with any

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search-related questions. Thank you.